Natural & ethical perfume, by Aimée de Mars
At Aimée de Mars, we are reinventing natural perfume through an approach that is deeply respectful of nature and well-being.
Founded by Valérie Demars, our French perfume house offers a unique and sincere olfactory experience thanks to natural, organic and vegan perfumes designed with the utmost respect for the environment.
Each fragrance reveals a unique sensory universe, rooted in the French terroir and designed to balance the body and mind.
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Aimée de Mars, home of Aromaparfumerie®
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Aromaparfumerie®: Perfume at the service of well-being
Pioneers of Aromaparfumerie®, at Aimée de Mars, we create perfumes that are 100% natural in origin and without synthetic musks, in perfect harmony with nature.
We have mastered the art of natural extraction of plants, flowers and essences.
We replace synthetic components, often derived from petroleum, with beneficial active ingredients from pure essences, floral waters and essential oils.
This is how each French artisanal perfume signed Aimée de Mars possesses a care dimension, acting on both emotions and overall well-being.
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An eco-responsible French perfume house
As an artisanal perfume house, Aimée de Mars is committed to a more sustainable future, adopting environmentally friendly practices and striving to reduce its carbon footprint.
Our creations are the result of a deep commitment to ethical perfumery, combining French craftsmanship and responsibly sourced ingredients.
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An unparalleled sensory experience
Whether you are looking for a natural fragrance or simply curious to discover the benefits of essential oils, Aimée de Mars offers a collection of French perfumes that awaken the senses and soothe the mind.
Discover creations with floral, woody or spicy notes, carefully crafted in our laboratory where everyone shares a common vision of authenticity and respect for biodiversity.


NATASHA, the victory of the heart.
The natural perfume NATASHA, inspired by the artist Natasha St-Pier, has the sweetness of a shower of roses and white flowers, combined with the power of Oud and the strength of Cedar.
Our answers to your questions
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What is a natural perfume?
A natural perfume is an olfactory composition in which the majority of ingredients come from plant and mineral sources.
Unlike synthetic perfumes, it contains neither phthalates nor artificial fixatives.
Our natural perfumes capture the soul of the ingredients through traditional techniques such as steam distillation and cold expression, respecting the integrity of the plants.
Aimée's Celtic spring water, renowned for its purity and energy, is used in the formulation of each natural perfume, thus enhancing their emotional and energetic benefits.
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Why choose a vegan perfume?
Our vegan perfumes are designed without any animal-derived components and without cruelty to animals.
This choice guarantees not only an ethical approach but also an intense and lasting olfactory pleasure, free from chemical additives that can sometimes cause irritation.
Each Aimée de Mars perfume thus becomes an act of respect towards oneself and towards the planet.
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Who are Aimée de Mars organic perfumes aimed at?
Our organic perfumes are for those who value beneficial, authentic and environmentally friendly fragrances.
Perfect for people sensitive to chemicals, our natural perfumes are ideal for those who suffer from allergies or who are looking to avoid synthetic compounds.
Their gentle formulas are also a preferred choice for lovers of quality craftsmanship, where each ingredient has been selected for its olfactory and beneficial properties.











